This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s solitary Lifestyles British 2017 Report reveals that 61% of solitary ladies say they’ve been happy with their relationship status, compared to 49% of single males. Overall, it would appear that unattached Brits have been in no rush to locate a partner. As much as 70% of singles in britain state they will have not earnestly attempted to find a partner within the last 12 months*, rising to 75% of women.
Today, 42% of Brits describe their relationship status as single**, while 58% say they have been in a relationship***. Of singles that have attempted to find a partner within the last year*, 68% have used electronic methods, such as for instance a dating internet site or app, while 40% have actually seemed to meet some body through buddies and 19% have actually attended activities. Meanwhile, just 6% have speed-dated.
Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, said:
“It is easy to assume that all singletons are actively buying partner; but, our data implies that this might be definately not constantly being the way it is. A lot of this reluctance to find a partner are attributed to the young increasingly prioritising their education, professions and financial stability over being in relationships.”
Even though many aren’t actively trying to find love, it seems that the life that is single have its drawbacks, particularly when it comes down to funds. Simply 36% of singles in the UK say they feel economically protected, in comparison to 52per cent of the who are in a relationship. More over, 29% of singletons include having to pay utility bills amongst their top three lifestyle challenges, while 25% worry about having to pay the rent/mortgage.
Societal pressures also prove challenging for all singletons. Over one in three (38%) singles bother about being alone, using this belief increasing among young singletons; 54% of single worry that is 18-24s being alone. Plus in the age of social networking, Mintel research discovers that 33% of singles state than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for most people being in a relationship continues to be a sign of maturity. Indeed, 54% of singles say they’re not where these are typically likely to be in life at how old they are, and 25% think their peers tend to be more grown up than they are.
“While attitudes towards marriage and relationships might have be a little more liberal, there stays a focus that is societal being partnered up and a sense of obligation to be in a relationship. For marketers, this paves just how for campaigns that counter this idea, and rather focus on the features of being solitary. From the commercial viewpoint, there’s also scope for stores in the united kingdom to consider capitalising in the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, occurring on 11th November.” Jack adds.
Finally, it appears that those in relationships or who’re married tend to be more confident doing solamente tasks than singletons. While 73% of those in relationships state they feel significantly or really confident going to the cinema or theatre by themselves, this buy wife online falls to just 68% of singles. Also, 61% of connected Brits say they are confident eating dinner out in a restaurant alone, in comparison to 56% of singles.
“Singles’ reduced confidence in solo activities could reflect the perception that these forms of tasks are only suited to doing either as being a few or as an element of a group. For leisure brands in particular, this underlines the opportunity to produce promotions that will help to lessen the stigma surrounding doing activities such as heading out for dinner, or going to the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.
*12 months to 2017 july
**Single, separated, divorced or otherwise not cohabiting
***Married, in a partnership that is civil living as hitched