The primary goal regarding the current research would be to examine self-presentations regarding the Nordic on line LGBTQ dating scene.

The 2 research concerns directing the research were:

  • • Which central self-presentations occur regarding the Nordic on the web LGBTQ dating scene?
  • • just What possible gender-differences are observed in self-presentation from the Nordic on line LGBTQ scene that is dating?

Materials and practices. Information was gathered from people in a big dating internet site that for quite some time has functioned as a proven online community for Nordic LGBTQ people.


The city is both a fixed desktop website as well as a application. The software will not offer geolocation solution, showcasing other users’ geographical proximity, within the way that is same e.g., Tinder or Grindr (Stempfhuber and Liegl, 2016). Account on the webpage is totally free. Mandatory information needed seriously to produce and trigger a fundamental profile is sex, intimate orientation, age and a person alias. Photos and profile texts are optional. A user can upload, i.e., photos of genitalia and porn are allowed with the exception of illegal content, e.g., pedophilic content or content that could be regarded as hate crimes, there are no restrictions as to what kind of photo. Other users can decide to block these type or variety of pages, on the internet site called “xxx-rated, ” in their queries. Nevertheless, it isn’t feasible to block the profiles from searching or contacting your profile. A basic profile without text or photos was created to gather data. This profile had minimal appeal on your website with ten of thousands profiles, where many people demand photo to activate in contact. The produced profile didn’t contact any users on the webpage and neither ended up being it contacted throughout the extent associated with research.

A stratified selection procedure for individuals had been carried out through two split queries – one for females and another for males. Gallery environment had been opted for, which intended that most included profiles had pictures. Regarding the date that is starting of collection, 10886 females and 31770 males had been people with profile photos. Pages were shown in alphabetic purchase. To make certain a gender that is even and a representation of this entire alphabet, one girl on every web web page plus one guy on every third web page ended up being chosen. The research used org that is random to randomize just just what profile to investigate on every web page, which in standard mode exhibited 30 pages per web page. The profile that is more helpful hints randomized quantity nine for each web page for ladies, and profile number 14 on every 3rd web web web page for males, which as a whole amounted to information from 716 pages (363 females and 353 guys), of which 503 people (252 women, 251 men) had a profile text. The member that is youngest ended up being 16 yrs old together with earliest 77 years of age. The mean age for the complete sample had been 36 years (for ladies M = 32, SD = 13 as well as guys M = 40, SD = 9). Four hundred eight people (227 females, 181 men) presented on their own as solitary, 157 (80 females, 77 guys) to be in a few kind of relationship, and 151 people didn’t expose their marital status.

Variables. In the chosen web site, people can self-present and seek out other users via a few pre-programed factors such as intimate orientation, ethnicity, age etc.

Quantitative variables gathered in today’s research had been age, sex, ethnicity (on the website named” origin of looks”), intimate orientation, and marital status. While age, sex and intimate orientation are factors mandatory to mention, ethnicity and marital status are optional.

Information has also been gathered in connection with profiles that are random selection of alias, profile image and profile text. Alias had been categorized as “sexual” and “non-sexual, ” where the very first comprises aliases with intimate recommendations, e.g., to genitalia, intimate functions and intimate choices, while the second to any or all other aliases such as for instance individual names and literary, cinematic, or nature sources. This coding ended up being by requisite subjective, with the key “risk” being that aliases with sexual slang unknown to your writer have now been coded as “non-sexual. ”

Profile photos had been classified as “pornographic and/or genitalia, ” “nude body, ” “full-length (dressed), ” “face picture, ” and “neutral motif. ” The profile photos had been furthermore classified as recognizable (identifiable face pictures) or non-identifiable (genitalia, blurred face photos, nature pictures etc.). Profile texts were conserved in a different word document and utilized in the analysis that is qualitative.

Inclusion requirements are cis-gendered, Swedish pages with a profile photo.

The scope associated with the research had been limited by sex. Trans-identified people (signaled by way of a t behind sex within their pages), irrespective of sex, had been excluded. One cause for this is that the writer would not feel safe labeling the minority of this users whom reported a t within their profile. The users had to pick a gender (male or female) as here didn’t occur a 3rd option/gender. Consequently, the usage t could suggest such a thing from fluidity or non-binary to transvestite or transsexual identification. The writer failed to have information that is enough figure out how this small percentage of people gendered, or dis-gendered themselves. Due to the random sampling technique utilized, how many trans-identified pages in our research will have been therefore little that no valuable analysis or conclusions might have been founded. Analysis concerns concerning gender identification have been in summary thought to justify a report of one’s own, ideally a research where random sampling just isn’t utilized. Pages for partners, typically a person and a lady, had been likewise excluded. In the event that number that is randomized any offered web page revealed a trans-identified individual or a couple of, pages one action ahead or behind (randomized) were utilized rather. Users whom, having a site-provided banner sign, signaled which they failed to are now living in Sweden had been excluded owing to Swedish ethical approval laws. Most of the dating site’s users supposedly were Swedish while the primary teams excluded through this plan had been residents surviving in Finland, accompanied by Norway. The procedure that is same with trans-identified and partners pages ended up being utilized each time a randomized profile signaled which they are not Swedish. Saying nation of residence is nevertheless, optional on the webpage. Also, almost a 3rd for the chosen pages had no profile text and so numerous supplied no linguistic clue about nation of residence. In sum, unintentional addition of users whom inhabit one other Nordic nations or elsewhere is probably.